Artwork Formats For Your Printer

Well this is the daddy of all posts, today we are going to talk generically about artwork formats for your printer. In the world as it is today, the customer tends to want to provide their own artwork, for very good reasons:

• They know what they want
• They want to keep costs down
• They have software bundled in with a personal computer

All of the above reasons are valid and we would never argue with a customer's wants and needs. Now with a range of products across our business, each department has very different needs in what they specifically require. Our best advice in all instances is to approach your printer to discuss artwork and artwork format before you send it in or even start it.

It is not always correct thinking to assume that by supplying us artwork it is going to keep costs down, quite often customer supplied artwork will require much more work to get it to a level where we can use it, also the software that comes free on a pc is completely different to the professional software designed specifically for print purposes.

Another source of artwork supplied to us for use is from your websites. This artwork is much lower resolution than we require because it is only needed as a visual reference, also there will be colour issues because of the colour spaces used between the different mediums.

The point of this post is to make the customer think before supplying their own artwork. We have managed to avoid all of the technical jargon and formats etc, because it isn't necessary. Just that we communicate before any wasted time is spent on both parties efforts.

Lastly, if you are going to supply the artwork, make sure it is finalised, because changes will involve starting again in most cases and seriously impacts on time.

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